Monday, October 26, 2009

MTV Documentary, Travis McCoy's Unbeaten Track


Staying Alive, MTV Networks International's global HIV and AIDS prevention and awareness campaign, has produced a new TV documentary, Travis McCoy's Unbeaten Track [www.theunbeatentrack.com], which shows first hand how young people are fighting back against the spread of HIV within their communities in South Africa, the Philippines and India.

The special will air on MTV's global networks of 64 channels, reaching 632 million households on World AIDS Day December 1, 2009 (check local listings for times). It will also be made available rights and cost free to broadcasters around the world.

McCoy has also created a single titled One At A Time, which is based on his experiences and will be available as a digital download from iTunes on December 1, with all proceeds going to The Staying Alive Foundation.

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The MTV documentary features Travis McCoy, lead vocalist and songwriter for alternative hip hop band Gym Class Heroes, who, in his role as Ambassador for the Staying Alive Foundation, traveled with an MTV film crew to South Africa, the Philippines and India to raise awareness about youth-driven HIV and AIDS prevention initiatives, supported by The Staying Alive Foundation. Directed by MTV's James Barnes, the hour-long programme captures McCoy's experiences in Cape Town, Manila, and Mumbai, and his interaction with some of the grassroots youth-led HIV prevention projects supported by The Staying Alive Foundation.

During the course of the documentary, McCoy talks with this year's Staying Alive Foundation grantees to learn more about how their personal experiences with HIV/AIDS has led them to become actively involved to help fight the epidemic in their communities.

For more on Travis Journey log on to: The Unbeaten Track

Follow Travis on Twitter: http://twitter.com/travismtv

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